Reporting to the Office of the Chancellor, University Relations is a team of marketing, communication and creative services professionals working to build awareness, affinity and support for UNCG. The UNCG community has compelling stories of faculty, staff, alumni and students driven to make meaningful contributions. We are the writers, designers, photographers, web developers and marketers who create and share those stories.
Directed by associate vice chancellor for marketing and strategic communication Paul Mason and assisted by operations manager Sherri MacCheyne, the work that we do supports you in your own marketing communication efforts. As brand ambassadors and experts on the university’s communication strategy, we are here to make sure you have the tools for creating successful marketing communication materials. Together, University Relations has earned more than 25 awards from the Council for Advancement and Support of Education (CASE), The International Academy of Visual Arts, the American Advertising Federation and the University Photographers’ Association of America among others. Take advantage of the resources we have developed to help you achieve your goals.
The University Relations Communication Guidelines can help you leverage UNCG’s strategic messaging and navigate communication channels to best position your news and stories with audiences. If you have a news or story idea that you would like University Relations to consider, please complete the news/story submission form.
For your convenience, a comprehensive Integrated Marketing and Strategic Communication (IMSC) Brand Guide is available online. There you will find a variety of tools to assist you in developing your own marketing communication consistent with UNCG’s award-winning “Why-How-What” communication strategy. Since the launch in 2012, University Relations has been conducting customized unit strategy sessions across campus to support the adoption of IMSC. As a result, units have access to their own customized marketing messages. Using your unit messaging grid as a starting point, you may also access the Brand Guide for additional resources related to IMSC standards, including the Image Collection and the Headline Repository. If you are looking for examples of good work, please visit our online gallery to find inspiration or simply to look over examples. If you have any questions about information presented on the Brand Guide, you may contact firstname.lastname@example.org.
To support university marketing and strategic communication, UNCGNow is the home for our DSBA Feature stories, which showcase our Do something bigger altogether (#dsba) community. These stories, which appear on the UNCG home page and several top-tier web pages, are posted weekly and highlight how the university defines excellence not only by the people we attract, but by the difference they make.
If you are looking for social connection and engagement, please visit any one of our social media platforms: Facebook, Twitter, Pinterest or YouTube. Our #dsba community is a large part of our outreach through social, as well as connecting with prospective students, parents, current students, alumni and community leaders.
Communication & Media
A staff of writers, editors and media professionals, the Communication & Media team is the central communication office for UNCG. We are committed to informing local and national audiences as well as our campus community about noteworthy university-related accolades and accomplishments. Working with the news media, we develop and pitch stories for print, broadcast and online outlets, highlighting UNCG’s outstanding faculty, students, staff, learning environment, research and more.
Explore our Communication Channels for a listing of the many outlets we manage in order to share stories and news, including UNCGNow including UNCG Accolades, UNCG Magazine, UNCG Research and Campus Weekly. If you are preparing your own interview or story for a media outlet, you may find it helpful to review the Press page on the UNCG Brand Guide. Or if you are a faculty member who would like to represent your field and serve as a resource for local and national journalists, please visit our Find an Expert page.
The Communication & Media team also plays an important role in crisis communication, working in cooperation with the Emergency Planning and Response Team (EPART), the Crisis Management Group and Campus Police. For important safety information and announcements, visit SpartanAlert.
Betsi Robinson, director of communications, (336) 334-4314
University Relations’ Creative Services team is made up of art directors, photographers and web developers who collaborate with marketing and communication staff in our own department and across the university. Much of the work we do is listed on the Communication Channels page. Creative Services provides guidance on concepts and content development, medium and format; design and photography direction; production and print buying; and web development and management. Our partnership with ITS enables our web developers to co-manage the university home page and several top tier web pages of particular value to our audiences. We also support the UNCG Brand Guide website, which houses a number of resources including the university brand elements, photography standards, head shot information and the university Image Collection.
For more information about photography services, visit the University Relations Photography Department page.
Lyda Adams Carpen, creative services director, (336) 334-4747