The IMSC committee and University Relations have been coordinating all of the preparations for launch day, which will be March 15. While a great deal of work has been executed over the last several months, one aspect especially worthy of a blog post is the “How” messaging component of our communication strategy. This strategy has evolved since our earlier posts and its relevance across campus will be significant as we begin university-wide adoption. Read More
After many collaborative team sessions and a great deal of hard work and enlightening research, we are excited to announce the official launch of UNCG’s Integrated Marketing & Strategic Communication initiative! March 15 is our official launch date.
What should you expect? Glad you asked. Read More
I would like to comment positively on the new marketing campaign. First, some disclaimers–I am ON the committee, made up of faculty and staff. Secondly, I DO NOT have a background in marketing but I realize that there are experts in this, and that there is “evidence based marketing,” and most faculty (myself included) except some in the SOBE are not aware of this information. In short, much work was done to come up with the background of the new campaign. ’Beyond the book’, does not mean INSTEAD of the book…it means BEYOND or IN ADDITION TO, or ADDING VALUE TO THE BOOK. We have so many wonderful activities at UNCG that are also beyond (in addition to) the book….community engagement, service, colloquia, journal groups, student organizations, etc etc. And keep in mind this phrase, ‘beyond the book’ is an internal concept; it will never show up on any literature. There will be other phrases for that. So, I encourage all to keep an open mind AND realize that there are many constituencies for a marketing campaign…not just us.
Beginning Oct. 3, 2011, the home page and top-tier of the UNCG website will have a new look. A new header and footer will go live on upper-level pages, and the home page will be wider, better organized, and feel more current. This is the first important step toward making our site more up-to-date. Read More
Now that we have you caught up-to-date on the IMSC process so far, here’s a sneak peek at what’s coming over 2011-12. Read More
Efforts are well under way to convert what The Republik gleaned from the IMSC Committee research and their own interviews and surveys into a fleshed out creative expression of the brand idea. Remember our last post, where we shared UNCG’s value proposition? Now The Republik is working on a recommendation on how to bring the UNCG brand to life through messaging and photography. Read More
In our last post, we mentioned the development of a value proposition – a statement that we, as a university community, internally and inherently understand as an expression of what UNCG values about who we are. Let’s take a look at that proposition: Read More
The IMSC committee is excited to share our goals, progress and updates through this blog. We are launching the blog on May 4, 2011, but our posting captures notes from the past year and a half of work in order to share our process and insights. Some blog posts are backdated to best reflect when the work was done. We welcome your comments and thoughts on these posts. Visit often, as we hope to have more updates for you soon.
In our previous post, we announced our partnership with The Republik. The IMSC Committee is pleased with the ideas and strategy coming out of this creative, knowledgeable group. In fact, based on their work so far, we now have a ‘value proposition’- a brief statement that captures the unique value and distinctive merit of UNCG. This will be used to guide the creative expression to make sure it’s authentic to UNCG. But first things first…
Earlier this semester, the IMSC Committee sent out a Request for Proposal. Marketing and creative strategy firms were invited to bid on a very important project: the development of a brand idea and a strategy for the creative expression.