Color


 

In-depth information about UNCG’s official colors and supporting color palettes and their use may be found in the Brand Elements section of this site under colors.

WEB COLORS AT A GLANCE

The primary university colors are gold, white and navy blue.

GoldWhiteNavy Blue
web color swatch for hex-ffcc00web color swatch for hex-ffffffweb color swatch for hex-003366
Hexadecimal color (web)FFCC00FFFFFF003366
RGB color (web)255, 204, 000255, 255, 255000, 051, 102

Supporting Color Palettes
Additional neutral, complementary and bold color palettes provide flexibility in the use of color, while promoting a consistent, coordinated appearance in our marketing and communications.

Neutral

Note: Blue-gray hex#94A1B2 is from the blue in the graduated web page border of the UNCG web templates.

web color swatch for neutral hex94a1b2
HEX #94A1B2
(for PMS 7543)
R:148 G:161 B:178
web color swatch for neutral hex-eeeeee
HEX #EEEEEE
(for PMS Cool Gray 1C)
R:238 G:238 B:238
web color swatch for neutral hex-aaaaaa
HEX #AAAAAA
(for PMS Cool Gray 5)
R:170 G:170 B:170
web color swatch for neutral hex-999988
HEX #999988
(for PMS 7536)
R:153 G:153 B:136

 

web color swatch for neutral hex-ccccaa
HEX #CCCCAA
(for PMS 453)
R:204 G:204 B:170
web color swatch for neutral hex-ddcc99
HEX #DDCC99
(for PMS 467)
R:221 G:204 B:153

 

Complementary

web color swatch for complementary hex-aaeebb
HEX #AAEEBB
(for PMS 345)
R:170 G:238 B:187
web color swatch for complementary hex-77ccbb
HEX #77CCBB
(for PMS 3258)
R:119 G:204 B:187
web color swatch for complementary hex-ffaa00
HEX #FFAA00
(for PMS 130)
R:255 G:170 B:0
web color swatch for complementary hex-bb9900
HEX #BB9900
(for PMS 457)
R:187 G:153 B:0

 

web color swatch for complementary hex-666666
HEX #666666
(for PMS WarmGray10)
R:102 G:102 B:102

 

Bold

web color swatch for bold hex-991122
HEX #991122
(for PMS 7427)
R:153 G:17 B:34
web color swatch for bold hex-336699
HEX #336699
(for PMS 634)
R:51 G:102 B:153
web color swatch for bold hex-333333
HEX #333333
(for PMS Black 6C)
R:51 G:51 B:51
web color swatch for bold hex-cc6633
HEX #CC6633
(for PMS 1525)
R:204 G:102 B:51

 

TIPS AND BEST PRACTICES

Choose a sub-set of the supporting color palette and use it consistently for your unit’s communications — including your web sites and other eCommunications. Using a limited palette will allow your unit’s communications to be recognized as originating from a single source while still adhering to the overall university brand standards.

Color formulas for print as well as suggested color combinations may be found on the colors page.

Limit the use of your supporting color choices to a selection of two or three. Some combination of gold, white and navy blue should always be used prominently to showcase your relationship to the greater university. Using too many additional colors can dilute your design and mask the primary university colors.

Keep the ratio of UNCG gold to no more than about 10 percent of your web design.  The UNCG gold is a strong color and is most effectively used as an accent color, calling attention to specific elements in your design. Large areas of yellow can be overwhelming and even make readability difficult. Remember — a little goes a long way.