Colors


 

The primary university colors are gold, white and navy blue.

Inspired by the selection of the daisy as the official school flower in 1893, the first school colors were gold and white. In 1987, navy blue was added to provide better visual contrast to publications, merchandise and athletic uniforms. Used correctly and consistently, our university colors show institutional pride and school spirit.

GoldWhiteNavy Blue
print color swatch for UNCG Gold - PMS116print color swatch for whiteprint color swatch for UNCG Navy Blue - PMS 281
Spot color on coated paperPantone 116 CVCNo spec Pantone 281 CVC
Spot color on uncoated paperPantone 115 CVUNo specPantone 281 CVU
Process color (CMYK) on coated paper14M/100YNo spec100C/90M/5Y/36K
Process color (CMYK) on uncoated paper11M/94YNo spec99C/75M/3Y/25K
Hexadecimal color (web)FFCC00FFFFFF003366
RGB color (web)255, 204, 000255, 255, 255000, 051, 102

SUPPORTING COLORS

Beginning spring 2012, new complementary, bold, and neutral color palettes are available to provide flexibility in the use of color, while promoting a consistent, coordinated appearance in our marketing and communication materials. Use the supporting colors in all media, including print, web and other electronic communications. Formulas for printed materials are included in the table below. See the Web and eMedia section for formulas for web pages and eCommunications.

Remember that these supporting colors are intended to complement but never replace our primary university colors. Some combination of gold, white and navy blue should always be used prominently to help build recognition and association with the university.

In most cases, no more than two or three of the supporting colors should be used in your materials. The addition of too many additional colors can dilute your design and mask the primary university colors.

Neutral color palette

print color swatch for neutral PMS-7543
PMS 7543
CMYK(Coated):
19C/9M/8Y/22K
CMYK(Uncoated):
29C/13M/13Y/2K
print color swatch for neutral PMS-CoolGray1C
PMS Cool Gray 1
CMYK(Coated):
4C/2M/4Y/5K
CMYK(Uncoated):
4C/3M/6Y/7K
print color swatch for neutral PMS-CoolGray5C
PMS Cool Gray 5
CMYK(Coated):
13C/9M/10Y/23K
CMYK(Uncoated):
14C/9M/9Y/23K
print color swatch for neutral PMS-7536
PMS 7536
CMYK(Coated):
11C/13M/30Y/32K
CMYK(Uncoated):
31C/28M/38Y/2K

 
print color swatch for neutral PMS-453
PMS 453
CMYK(Coated);
11C/7M/35Y/15K
CMYK(Uncoated);
11C/6M/36Y/15K
print color swatch for neutral PMS-467
PMS 467
CMYK(Coated):
6C/15M/41Y/10K
CMYK(Uncoated):
5C/15M/40Y/6K

 

Complementary color palette

print color swatch for complementary PMS-345
PMS 345
CMYK(Coated):
43C/0M/37Y/0K
CMYK(Uncoated):
46C/0M/40Y/0K
print color swatch for complementary PMS-3258
PMS 3258
CMYK(Coated):
63C/0M/30Y/0K
CMYK(Uncoated):
65C/4M/36Y/2K
print color swatch for complementary PMS-130
PMS 130
CMYK(Coated):
0C/32M/100Y/0K
CMYK(Uncoated):
0C/36M/90Y/0K
print color swatch for complementary PMS-457
PMS 457
CMYK(Coated):
9C/24M/100Y/32K
CMYK(Uncoated):
10C/18M/95Y/23K

 
print color swatch for complementary PMS-WarmGray10
PMS WarmGray10
CMYK(Coated):
24C/34M/35Y/55K
CMYK(Uncoated):
49C/46M/49Y/7K

 

Bold color palette

print color swatch for bold PMS-7427
PMS 7427
CMYK(Coated):
8C/100M/70Y/33K
CMYK(Uncoated):
7C/87M/61Y/20K
print color swatch for bold PMS-634
PMS 634
CMYK(Coated):
100C/13M/10Y/41K
CMYK(Uncoated):
100C/12M/14Y/31K
print color swatch for bold PMS-Black6
PMS Black 6
CMYK(Coated):
100C/79M/44Y/93K
CMYK(Uncoated):
86C/69M/43Y/55K
print color swatch for bold PMS-1525
PMS 1525
CMYK(Coated):
3C/77M/100Y/13K
CMYK(Uncoated):
5C/64M/95Y/8K

 


IS THERE A WAY TO CUSTOMIZE MY MATERIALS USING COLOR?

One way units within the university can customize their communications is to choose a sub-set of the supporting colors and use them consistently in addition to the university gold, white and navy blue. In this way, a unit’s marketing and communication materials may be recognized as originating from a single source within the university, but still fall within the overall university brand standards.

 

HOW DO I GET STARTED?

Below are a number of suggested color combinations for inspiration.

Combo Color Swatch 1A_PMS1C-281-5C
Clockwise from top left:
PMS Cool Gray 1C, UNCG Navy,
PMS Cool Gray 5C
Combo Color Swatch 1B_PMS7543-281-457-453
Clockwise from top left:
PMS 7543, UNCG Navy, PMS 457,
PMS 453
Combo Color Swatch 1C_PMS7543-281-7536-1C
Clockwise from top left:
PMS 7543, UNCG Navy, PMS 7536, PMS Cool Gray 1C

 
Combo Color Swatch 2A_PMS457-116-7536
Clockwise from top left:
PMS 457, UNCG Gold, PMS 7536
Combo Color Swatch 2B_PMSWMG10-281-453
Clockwise from top left:
Warm Gray 10, UNCG Navy,
PMS 453

Combo Color Swatch 2C_PMS3258-281-116-345
Clockwise from top left:
PMS 3258, UNCG Navy, UNCG Gold, PMS 345

 
Combo Color Swatch 3A_PMS345-281-116-634
Clockwise from top left:
PMS 3245, UNCG Navy, UNCG Gold,
PMS 634
Combo Color Swatch 3B_PMS1C-281-7536
Clockwise from top left:
PMS Cool Gray 1C, UNCG Navy,
PMS 7536
Combo Color Swatch 3C_PMS457-281-116-634
Clockwise from top left:
PMS 457,UNCG Navy, UNCG Gold, PMS 634

 
Combo Color Swatch 4A_PMSWMG10-281-457
Clockwise from top left:
Warm Gray 10, UNCG Navy,
PMS 457
Combo Color Swatch 4B_PMS7427-281-116-7536
Clockwise from top left:
PMS 7427, UNCG Navy, UNCG Gold,
PMS 7536
Combo Color Swatch 4C_PMS1525-281-116-453
Clockwise from top left:
PMS 1525, UNCG Navy, UNCG Gold, PMS 453

 
Combo Color Swatch 5A_PMSWMG10-281-1525-453
Clockwise from top left:
Warm Gray 10, UNCG Navy,
PMS 1525, PMS 453
Combo Color Swatch 5B_PMS281-116-7427-1525
Clockwise from top left:
UNCG Navy, UNCG Gold,
PMS 7427, PMS 1525
Combo Color Swatch 5C_PMS7427-281-7543
Clockwise from top left:
PMS 7427, UNCG Navy, PMS 7543

 

 

 

 

 

    Design tips

    Design tips

  • The UNCG gold is powerful color, expressing energy, illumination and warmth. However, a little goes a long way. Strong yellows can be overpowering when used as a large field of color and make readability difficult. Keep the ratio of UNCG gold to about 20 percent of your design.

    Navy blue can make a striking background for text, especially with white type.  Unlike yellow, blue is easy on the eyes. Large areas of university navy blue can work well in your design, making a strong but visually appealing statement.