The primary university colors are gold, white and navy blue.
Inspired by the selection of the daisy as the official school flower in 1893, the first school colors were gold and white. In 1987, navy blue was added to provide better visual contrast to publications, merchandise and athletic uniforms. Used correctly and consistently, our university colors show institutional pride and school spirit.
Beginning spring 2012, new complementary, bold, and neutral color palettes are available to provide flexibility in the use of color, while promoting a consistent, coordinated appearance in our marketing and communication materials. Use the supporting colors in all media, including print, web and other electronic communications. Formulas for printed materials are included in the table below. See the Web and eMedia section for formulas for web pages and eCommunications.
Remember that these supporting colors are intended to complement but never replace our primary university colors. Some combination of gold, white and navy blue should always be used prominently to help build recognition and association with the university.
In most cases, no more than two or three of the supporting colors should be used in your materials. The addition of too many additional colors can dilute your design and mask the primary university colors.
Neutral color palette
Complementary color palette
Bold color palette
IS THERE A WAY TO CUSTOMIZE MY MATERIALS USING COLOR?
One way units within the university can customize their communications is to choose a sub-set of the supporting colors and use them consistently in addition to the university gold, white and navy blue. In this way, a unit’s marketing and communication materials may be recognized as originating from a single source within the university, but still fall within the overall university brand standards.
HOW DO I GET STARTED?
Below are a number of suggested color combinations for inspiration.