Here are a few simple steps toward setting up your presence on Facebook. At the end of this section is a glossary to help explain some of the Facebook terminology.
Step One – Determine whether you want to use a Facebook personal profile or a Facebook Fan Page.
• The personal profile – this means that you are representing yourself on Facebook as an individual, aka, as yourself
• The fan page – this means that you are representing a company, business, organization or other entity on Facebook
Step Two – Set up a personal profile using a uncg.edu e-mail address. This will be what you use to create and access your UNCG unit fan page. Basically, this profile will be your admin login account. Many UNCG students, faculty and staff use Facebook personal profiles for personal reasons. This admin account will be separate and used for the purpose of administering your UNCG unit fan page.
Creating a personal profile is the first step toward creating a fan page. Fan pages can have an unlimited number of admins, but each admin must have a Facebook personal profile to use for login purposes. Personal profiles and fan pages are not publically linked, so the audience will not see your personal information connected to the fan page you create.
To set up the personal profile, visit facebook.com and fill out the “sign up” section which asks for basic personal information such as name, e-mail address and birthdate. After you sign up, you will receive a confirmation e-mail with a link that you must click to finalize the set-up process.
Step Three – Familiarize yourself with the layout. Facebook is known to reformat, so you may need to re-familiarize yourself with the layout on occasion. Discover the difference between your home page and your profile page. Your home page will host your newsfeed which shows you posts from others. You profile page will show you your own posts and posts that others have put on your Wall.
Typically the profile has a few tabs with a variety of information and functionality. The main tab is the Wall where you can post status updates and where your friends can write you messages. There is also an info tab where you can briefly describe yourself, followed by tabs that you can change and customize, including a photos tab.
Step Four –Fill out your profile information and upload a profile picture of yourself. You can include as much or as little personal information as you feel comfortable sharing.
Step Five – Set your privacy settings. Facebook changes its privacy settings occasionally, so it’s best to check back every so often to ensure yours are set how you’d like them to be set.
Step Six – Find friends. When you are using Facebook as an individual through a personal profile, the people you connect with are called “friends.” For people to be connected as friends on Facebook, both people must accept the connection. This differs from when you are using Facebook as an organization through a fan page. When you are using a fan page, your connections are called fans or “likes.”
Step Seven – Set up your fan page for your organization. When you are signed in to your personal profile, scroll all the way to the bottom of the page and click “create a page.” Follow the instructions to set up the type of page that pertains best to you.
You can add other people as admins to help manage the fan page. They will have to have “liked” the page first. You will also need to send the invite to an e-mail address that they have linked to a personal profile they’ve set up on Facebook. We recommend naming your page with the university name leading or following your unit group name. For example: UNCG Admissions or Jackson Library (UNCG).
Please note that we will list ‘official’ university accounts in the connect.uncg.edu social media hub directory. ‘Official’ university accounts means that they are recognized and promoted by the university. One of the requirements of an official account is that the university name appears in your title somewhere.
Step Eight – Add content. It is important to fill out the info section as completely as possible so that potential fans who will ‘like’ you can get a sense of what your Facebook page is all about. Filling out your info will also help your account rank in SEO and appear in search results.
Avatar is a term used for your profile picture. Uploading an avatar image is a requirement for all ‘official’ UNCG accounts. For your ease and convenience, we have created a family of UNCG avatars for you to select and build from. Please fill out this form for assistance getting your avatar. This is a preferred option for branding but you can also upload your own photo or graphic. If you choose to upload your own, consider the following:
• Size = 180×180
• Ensure that graphic elements are wholly visible and not cut off along the edges.
• Use colors that are not too bright or too dark. You want to make sure that people can easily see and read your avatar.
Be aware that the content on your fan page will be publicly available. This content is not guarded by the same privacy settings that you set up for your personal profile.
FERPA is the Family Educational Rights and Privacy Act. Every ‘official’ UNCG account must include this statement. For an example, see the University Facebook Page and the Comment Tab.
Step Nine – Set up your vanity URL. When you are logged in to Facebook, go to facebook.com/username. The first section you will see helps you create a vanity URL for your personal profile. The second section is where you can set a vanity URL for your fan page. This is important for when you start marketing your page. It is also important for SEO.
Step Ten – Get fans by getting people to “like” your page. When you feel ready to invite fans, try sending out the link in your newsletter and your other online communications.
Posting Tips –
• Familiarize yourself with the language used on Facebook. It is advised not to connect your Facebook to Twitter for posting as the language is different and can be confusing to those who do not use the other medium. It is encouraged to post a variety of media formats including photos, videos and links. It is also recommended not to post too frequently. One post per day is considered standard.
• Do not delete comments that are negative or critical. Respond to them calmly and thank them for their feedback. Negative comments are a great opportunity to re-establish a good rapport with an audience member. Try to help them problem solve if you are able. In other words, be empathetic rather than dismissive.
• Try not to oversell or over promote. Engage your users – ask questions, encourage posts and share links. Have a dialogue with those who “like” you on Facebook instead of simply pushing out information and events.
• Keep your Wall ‘open’ so that those who “like” your page can make posts and interact with you. This will require monitoring on a regular basis (daily).
• If you would like your page to be included on the UNCG Facebook page under ‘University Page Likes,’ simply message us with your link and we will be sure to include it. Each semester, we try to promote other university pages to help increase awareness.
For additional help creating your Fan Page, check here: Facebook Help Center: Facebook Pages: Creating, administering and editing your Page. For additional set up instructions, check here: Mashable: The Facebook Guidebook.
Avatar – A term used to mean profile picture.
Fan page – A fan page is created by a company or organization that users “like” to receive new information from this source. Fans can post on the wall of this page and make comments and “like” others’ posts but cannot change any of the information that is specific to the page, i.e. the bio or profile picture.
Friends vs. Fans – Friends are the people you connect with on Facebook from your personal profile. Fans are people who “like” your organization’s fan page. For UNCG, you should set up a fan page for your unit.
Newsfeed – A constantly updated data set of what is occurring within your network of friends and fan pages. This targets information and people that you frequently view to give you the most relevant information that Facebook believes you will find interesting. The newsfeed is what you see when you are on your home page (not your profile page).
Personal profile – A page that tells who you are, including information, music, photos etc. This is also where others can contact you or view what fellow users are writing to you. Privacy setting can be placed on this profile so that only your friends can view this content. For UNCG, your personal profile will be for admin purposes so you can set up your fan page.
SEO – Search Engine Optimization – This refers to the ways you can send cues to search engines, such as Google, about what content is on your page so that Google knows when to send users there. The more cues you are able to give, the more likely your page will rank well in people’s search results.
Ticker – a small box on the right-hand side of your home page that is constantly scrolling with current “right now” data of what your friends are doing.
Vanity URL – The URL you use to send people to your Facebook page. Before you set up your vanity URL, the default URL will have a series of numbers and letters in it that are hard for people to remember and type into their browser. A vanity URL lets you select a name or word to use as the link. The name or word you select will appear after “http://www.facebook.com/______”.