The purpose of this Brand Guide is to support your marketing and communication goals with an entire suite of resources and tools from photography and writing guidelines to logos, colors, the tagline, social media standards and more. Above all else, become familiar with UNCG’s “Why-How-What” Strategy, which will inform all of your communication decisions. Under that tab, you will find a research-based approach unique to UNCG and essential for developing authentic, distinctive materials that resonate with your audience.
Adoption of integrated marketing and strategic communication practices is a call to action for the entire UNCG campus. The Brand Guide was developed to assist you as you transition your marketing and communication. While adherence to UNCG brand standards is required and considered vital to the university’s institutional goals, the culture we seek to create is one of awareness, collaboration and empowerment. You will be recognized for adherence and supported in instances of uncertainty.
If you have reviewed the brand guidelines but are still unsure how to use color, photography, logos or any other brand element, send an email to firstname.lastname@example.org. Just as the Integrated Marketing and Strategic Communication (IMSC) Committee will support you in your effort to adopt and utilize all of the brand elements, it is also our vision that the entire campus community comes together in support of one another.
If you have been through the campus-wide training and/or through a customized unit training session, consider being a resource to the campus community. In instances in which you notice that a member of the faculty, staff or student body has produced a communication piece that does not adhere to brand standards, you are encouraged to offer assistance. Point him or her to the UNCG Brand Guide and share examples of your own marketing and communication materials.
You may also want to consider joining the Community of Content Creators (C3), which will give you access to informative enewsletters, offer you future opportunities to lead a topical ‘Lunch and Learn’ session for your fellow colleagues, and bring you together with others around campus responsible for producing marketing and communication materials. Contact email@example.com to receive future communications from C3.
While the process will be an ongoing effort, campus-wide adoption of UNCG’s brand standards began Spring 2012. A full governance plan will be developed during the 2012-13 academic year.