Here are a few simple steps toward setting up your presence on Pinterest. At the end of this section is a glossary to help explain some of the Pinterest terminology.

Step One – Take a look at some of the groups that have already signed up for Pinterest and how they are using the social media platform to express a certain aspect of their message.  Decide what you would like to do on Pinterest and how you wish to use it as a group or department prior to actually signing up.  This will make it easier for you when the time comes to create your own pinboards within your account on Pinterest.

Step Two – Select the Pinterest username you wish to have and set up new account. For consistency sake and to keep your account compliant with UNCG Social Media requirements, your Pinterest username should probably be the same as your Twitter account username or Facebook username.  If you do not have a twitter or Facebook account, we recommend naming your Pinterest account with the university name leading your unit group name. For example: UNCG_Garden or UNCG_News are both acceptable usernames for an account on Pinterest.

Please note that we will list ‘official’ university accounts in the social media hub directory. ‘Official’ university accounts means that they are recognized and promoted by the university. One of the requirements of an official account is that the university name appears in your title somewhere.

To set up your account, go to and follow the instructions to sign up. Pinterest allows you to signup via Facebook, Twitter, or an e-mail address.  No matter how you register, please remember to use an e-mail address if you are setting up the account for UNCG purposes. The e-mail address will not be displayed to the public, but it will be used to notify you of activity on your Pinterest account.

Step Three – Add content including name, bio, link to your website and avatar. Pinterest will then ask you to pick 5 boards to follow before you can complete your registration.  Pinterest provides general subject areas from which you can select your first five boards to follow.  Once you click ‘Next’ Pinterest will ask that you go ahead and create your first board by giving it a name and selecting a category for your new board.  Complete your registration and move to step four.

Step Four – Start pinning things on your boards and enjoy!

Pinning tips – 

Images:  Copyright and Trademark – It is important that you read over the Pinterest policies on copyrighted and trademarked content and images.  If you are ever unsure as to whether or not the image or content that you are about to “pin” has been copyrighted or trademarked, dont use it.  Only pin images and post content that you are sure does not require some level of permission from its original owner.

Avatar(s) – Uploading an avatar image is a requirement for all ‘official’ UNCG accounts. For your ease and convenience, we have created a family of UNCG avatars for you to select and build from. Please fill out this form for assistance getting your avatar. This is a preferred option for branding but you can also upload your own photo or graphic.

The following link will help you to customize your Pinterest page and boards so that they attract new followers and re-pinners: 5 Ways to Brand and Customize Your Pinterest Page.

Pin Ettiquette — Pinterest has its own set of behaivor standards that it expects each one of its users to abide by when using the social media platform.  We suggest that you familiarize yourself with these guidelines and use them often.

Don’t Forget FERPA! – If you will be the only one pinning to your board, you do not need to include the FERPA statement. If you will have others pinning, like students, you will need to include it. FERPA is the Family Educational Rights and Privacy Act. For an example, see the University Twitter  Page.

Pinterest Board Cover Images – Pinterest allows you to select which image is featured as the cover of each pin-board on your profile page. If you do nothing, the cover will be the last image you pinned. That helps keep your profile page dynamic, but you can also select the image used as your board cover image as an additional source of continuity.

Followers get followed! – Search for people to follow. There are many interesting people on Pinterest with well curated pin boards for you to view, like and repin. Following a person on Pinterest means that you follow all of their pin boards, including any new ones that they create in the future. Engage with them by answering questions they ask or retweeting things they say that you think are relevant to the audience you are trying to attract.


Pinterest Glossary

Avatar – A term used to mean profile picture.

Bio – A short description used to define who you are on Pinterest.

Pin – A pin is a photo that is added to Pinterest. Pins can be added from any source on the web or you can upload your own images. Pins always link back to the original source, so whether it’s from a website, or one of your own, others will be able to see its origin.  The term ‘pin’ can be used both as a noun (what you put on your board is a “pin”) and a verb (the act of putting a picture on a board is “pinning”).

Board – Boards are where your pins are located. Each individual board is a set of pins on any topics you identify. You create the names for each of your boards and can add an unlimited number of pins.  You can set up topic-specific boards and add pictures that are relevant to those boards.

Like – You also have the option to “like” a pin. When you “like” an image it is added to the Likes section of your profile, but is not added to one of your boards or shared with your followers.

Follow– When you are looking at a user’s profile you’d like to follow, you have the option to follow just one of their boards by clicking the “follow” button placed at the bottom of the board. Or if you’d like to follow everything a user pins, click the “follow all” button under their profile picture.

Follower– A follower is someone who is subscribed to your entire Pinterest profile or some of your pinboards. Your pins will show up in their stream/feed.

Hashtag (#) – The # symbol is used to mark keywords or topics in a pin the same way they are used in Twitter. When used before a word with no spaces, it creates a link to all other tweets using the same hashtag.

@Mention – If you want to make sure a Pinterest user you follow sees one of your pins you have the ability to mention them in the comment section. You do this by entering the @ symbol followed by his/her name. Mentions work the same way in Pinterest as they do in Twitter.

Repin – For those of you familiar with Twitter, a repin is similar to a retweet. It allows you to add any image you find to one of your own boards and share with your followers. When you see someone else’s pin that you like, you can “repin” it and place the picture on an appropriate board of your own.

Comments – You can comment on a pin both in thumbnail and full-size views. To comment in thumbnail view, hover over the pin, click the comment button, type in your comment and click the comment button. To comment while in full-size view, comment in the box below the image. In this view you are able to mention another Pinterest user in your comment.

SEO – Search Engine Optimization – This refers to the ways you can send cues to search engines, such as Google, about what content is on your page so that Google knows when to send users there. The more cues you are able to give, the more likely your page will rank well in people’s search results.