The purpose of this Brand Guide is to support your marketing and communication goals with an entire suite of resources and tools from photography and writing guidelines to logoscolors, the taglinesocial media standards and more. Above all else, become familiar with UNCG’s “Why-How-What” Strategy, which will inform all of your communication decisions. Under that tab, you will find a research-based approach unique to UNCG and essential for developing authentic, distinctive materials that resonate with your audience.

Gallery


 

The online gallery showcases examples of marketing and communication materials that follow the “Why-How-What” Strategy, use black and white photography and include a variety of UNCG brand elements. Here, you’ll find samples that best express the Do something bigger altogether creative execution.

As a governance plan is further developed, an awards program will be launched to seek out and recognize exemplary work from the UNCG campus community that is particularly strong examples of “Why-How-What” messaging and photography.

Visit this page often to see new additions to the portfolio. If you would like to submit one of your marketing and communication pieces for possible inclusion, send a .pdf file to brandaid@uncg.edu.

Prospective and current student materials

DSBA Poster
DSBA poster
DSBA Poster
DSBA Poster
DSBA Poster
DSBA Transfers Brochure
Undergraduate Viewbook Cover
Undergraduate Academic Programs Brochure
DSBA Search Card
16x20posters
Admissions Postcard
Admissions Postcard
Admissions Postcard
DSBA Bookmarks/magnets
2013 Campus Rec Poster
Campus Recreation 2012/2013 Calendar
Campus Rec Banner
Graduate Student Recruitment Brochures
Dreamers and Doers T-shirt
current-students
Your First Year Web Page
Orientation Web Page
Bryan School Homepage
Bryan School Web Ad
Friends of the University Libraries Brochure
University Libraries Brochure

DSBA Poster

DSBA poster

DSBA Poster

DSBA Poster

DSBA Poster

DSBA Transfers Brochure

Undergraduate Viewbook Cover

Undergraduate Academic Programs Brochure

DSBA Search Card

16x20posters

Admissions Postcard

Admissions Postcard

Admissions Postcard

DSBA Bookmarks/magnets

2013 Campus Rec Poster

Campus Recreation 2012/2013 Calendar

Campus Rec Banner

Graduate Student Recruitment Brochures

Dreamers and Doers T-shirt

SOAR Orientation Banners

Your First Year Web Page

Orientation Web Page

Bryan School Homepage

Bryan School Web Ad

Friends of the University Libraries Brochure

University Libraries Brochure

Community & friends materials

Chancellor's Report Home Page
Chancellor's Report Secondary Page
SRE-Invitation
Donor Event Invitation
Chancellor's Holiday e-card

Chancellor's Report Home Page

Chancellor's Report Secondary Page

Donor Event Invitation

Donor Event Invitation

Chancellor's Holiday e-card

Informational materials

The examples below use Brand Elements such as fonts, colors and logos correctly and effectively.  Because the content is primarily informational, these materials do not use the Why-How-What strategy.

Undergraduate Admissions Postcard
Undergraduate Admissions Poster
Alumni Reunion Postcard
Homecoming Postcard

Undergraduate Admissions Postcard

Undergraduate Admissions Poster

Alumni Reunion Postcard

Homecoming Postcard