The purpose of this Brand Guide is to support your marketing and communication goals with an entire suite of resources and tools from photography and writing guidelines to logos, colors, the tagline, social media standards and more. Above all else, become familiar with UNCG’s “Why-How-What” Strategy, which will inform all of your communication decisions. Under that tab, you will find a research-based approach unique to UNCG and essential for developing authentic, distinctive materials that resonate with your audience.
The online gallery showcases examples of marketing and communication materials that follow the “Why-How-What” Strategy, use black and white photography and include a variety of UNCG brand elements. Here, you’ll find samples that best express the Do something bigger altogether creative execution.
As a governance plan is further developed, an awards program will be launched to seek out and recognize exemplary work from the UNCG campus community that is particularly strong examples of “Why-How-What” messaging and photography.
Visit this page often to see new additions to the portfolio. If you would like to submit one of your marketing and communication pieces for possible inclusion, send a .pdf file to firstname.lastname@example.org.
Prospective and current student materials
Community & friends materials
The examples below use Brand Elements such as fonts, colors and logos correctly and effectively. Because the content is primarily informational, these materials do not use the Why-How-What strategy.