The purpose of this Brand Guide is to support your marketing and communication goals with an entire suite of resources and tools from photography and writing guidelines to logoscolors, the taglinesocial media standards and more. Above all else, become familiar with UNCG’s “Why-How-What” Strategy, which will inform all of your communication decisions. Under that tab, you will find a research-based approach unique to UNCG and essential for developing authentic, distinctive materials that resonate with your audience.

Press Overview


We’re a community of dreamers and doers — and we love to share our research, service, ideas and actions with the world around us. One way to do that is with effective outreach to the media. 

Use these links as a guide to evaluate the best ways to share your work far and wide. Do you have an opinion on a topic that’s in the news? Consider writing an op-ed piece to share your thoughts. Involved in research or planning an event that may interest the media? Learn how the media determine what makes a good news story. Nervous about an upcoming interview? We have a list of best practices for interviews to help settle your nerves.

In addition, be sure to contact UNCG University Relations with your story ideas. The staff of communication professionals in University Relations can help you think through, create and pitch your stories to outside publications and outlets. We’re doing something bigger — let’s tell the world about it.