The purpose of this Brand Guide is to support your marketing and communication goals with an entire suite of resources and tools from photography and writing guidelines to logos, colors, the tagline, social media standards and more. Above all else, become familiar with UNCG’s “Why-How-What” Strategy, which will inform all of your communication decisions. Under that tab, you will find a research-based approach unique to UNCG and essential for developing authentic, distinctive materials that resonate with your audience.
Social Media Overview
Social media refers to online tools and services that allow any Internet user to create, publish and share content. The “social” in social media results from individual users connecting with one another through these channels and forming online communities where they share information and knowledge and offer one another support and networking opportunities. Social media facilitates the sharing of content, thus expanding the reach of your core message and enabling others to pass it along to their friends and networks. Popular social media sites include, but are not limited to, Facebook, Twitter, YouTube, blogs, LinkedIn, Flickr, Foursquare and iTunes U.