How is UNCG engaged?
Each social media platform offers something different for users. The downloadable pdf, Social Media Guide Chart, explains the benefits of different platforms and compares the value and goals of each. Or if you prefer, you can continue to scroll down to read a brief description on some of the most popular platforms. We also share the pages managed at the institutional level.
Facebook: Facebook is a social network service and web site that allows users to build an online community with other users, brands and organizations. Users build value with wall posts, status updates, messages and multi-media posts. The more interaction your page has with others, the more individuals will be enticed to visit and “like” your page. The ultimate goal is to draw visitors to your Facebook page and maintain positive, consistent conversation — strengthening UNCG program loyalty.
• Facebook – managed by University Relations
Twitter: Through short, 140-character posts, Twitter provides users with the resource to create a community. Create your own online community by gaining internal (UNCG) and external followers, sending frequent tweets, retweets, links and direct messages.
• Twitter – managed by Chancellor Brady
• Twitter – managed by University Relations
Pinterest. Pinterest is a social media platform for visual storytelling. It’s designed to be a virtual pinboard where visitors can organize and share inspirational ideas and images found online.
• Pinterest – managed by University Relations
Foursquare: Foursquare is a location-based social networking web site for mobile devices that allows users to “check in” to different locations with the goal of receiving virtual points and badges and ultimately “unlocking” their city. Businesses often offer coupons and discounts for those who “check in” to their establishment, creating incentive for users.
• Foursquare – managed by Student Affairs
Blogs: When longer posts such as event recaps, organization updates, or general information are needed, blogs are a great tool. Blog posts can incorporate multi-media and offer more diverse options than Facebook and Twitter. UNCG units are encouraged to host their blog(s) on WordPress. However, Tumblr and Blogger also allow for easy integration into other social media platforms.
YouTube: YouTube is a video-sharing service that allows users to upload, share and view videos. On YouTube, you can create individual channel pages to represent your specific unit or group.
• YouTube – managed by University Relations
iTunes U: iTunes U is a free online audio and video collection for educational institutions, hosted by iTunes.
• iTunes U – managed by ITS
To see how other units across campus are engaged, please visit the connect.uncg.edu social media hub directory. You can also access this site from the UNCG homepage in the footer. This site is the official hub for social media at UNCG.
It’s important to note that not all social media platforms are approved by University Council per the clickwrap agreements. To determine which platforms are approved, please follow these steps:
• If the platform is approved, proceed with set up.
• If the platform is listed as not approved, you must put into writing your need and reason for engagement and file this paperwork with your unit and make University Council aware of your intended use via an email to University_Council@uncg.edu
• If the platform is not listed as either approved or not approved, please email a member of University Council at University_Council@uncg.edu to express your interest and rationale for needed engagement and they will determine how best to proceed with negotiating the clickwrap agreement.