YouTube


 

YouTube

Provided here are a few simple steps toward setting up your presence on YouTube. At the end of this section is a glossary to help explain some of the YouTube terminology.

Step One – Create videos. You can create videos on a budget by using a video-enabled mobile phone or something like a flip camera. For more complex and professional videos, more high-tech tools and editing skills may be needed.

Carefully consider what types of videos will be most beneficial to your audience. If you are a sports team, perhaps they want to see interviews with the players. If you’re a music group, perhaps they want to see samples of your performances. Videos are great for showing off personalities and skills. Instructional and “how to” videos are also very successful on YouTube.

Step Two – Name your videos. The name that you use to save your video in your files on your computer will affect the SEO value of your video once it has been uploaded to YouTube. Therefore, save the video file with a name that uses keywords.

Step Three – Set up your account using your uncg.edu e-mail address. By using your uncg.edu address, you will be spared the step of setting up a Gmail account, since all uncg.edu e-mail addresses are Gmail accounts. Go to YouTube.com, click “Create Account” and follow the sign up instructions.

Step Four – Add bio information, an avatar, background image and the FERPA statement. Sign in to youtube.com using your Google account. We recommend naming your page with the university name leading or following your unit group name. For example: UNCG Admissions or Jackson Library (UNCG).

Please note that we will list ‘official’ university accounts in the connect.uncg.edu social media hub directory. ‘Official’ university accounts means that they are recognized and promoted by the university. One of the requirements of an official account is that the university name appears in your title somewhere.

Avatar is a term used for your profile picture. Uploading an avatar image is a requirement for all ‘official’ UNCG accounts. For your ease and convenience, we have created a family of UNCG avatars for you to select and build from. Please e-mail brandaid@uncg.edu for assistance getting your avatar. This is a preferred option for branding but you can also upload your own photo or graphic. If you choose to upload your own, consider the following:

• Size = 88×88

• Ensure that graphic elements are wholly visible and not cut off along the edges.

• Use colors that are not too bright or too dark. You want to make sure that people can easily see and read your avatar.

You can also select a colored background provided by YouTube or upload a photo as the background image. If you choose to upload your own photo, please consider the following:

• Size = 1600×1200

• Graphic elements – the center of the page hosts a lot of information so choose a photo that has more detail out to the sides where it can be seen and less in the middle where it will be covered with information.

• Use colors that are not too bright or too dark. You want to make sure that people can easily see and read your avatar.

On YouTube, unlike on any of the other social media sites, the FERPA statement (Family Educational Rights and Privacy Act) is optional. If students will be able to upload videos and make comments, the FERPA statement must be included. If you and/or other admins will be the only ones uploading videos to the page and comments are closed, the FERPA statement does not need to be included. For an example for wording, please see the University Facebook page and the commenting tab.

Step Five – Upload videos. Go to your YouTube page and click the ‘Upload’ button on the top right. Click ‘Select Files’ from your computer. Locate your file and click ‘Open.’

While the video is uploading, you can title your video. It is recommended that you use UNCG in your title so users can easily find your video. You should also add a brief description and tags. Your tags should include the university (UNCG, UNC Greensboro, The University of North Carolina at Greensboro) as well as relevant topics or people in the video.

Step Six – Add captions. All videos must be close captioned (CC) for the hearing impaired. You can follow these steps to upload your own transcript (recommended) or opt to use YouTube’s automatic transcription.

• Once the video is uploaded, add captions by inserting a text file of your transcription. You can transcribe your video using Windows Notepad or Mac OS TextEdit.

• When the upload is complete, preview your video to ensure the synchronization of the script for Closed Captioning (CC) and video match up.

Step Seven – Add a description & location. You will get major SEO benefits from filling out the description for each video and also pinpointing the location of the video. Taking both of these measures will help viewers to be able to find your video in search.

Step Eight - Set your account settings. Determine how much control you want over your page and how much audience engagement you are comfortable with. Determine if you will allow people to post comments and video responses on your videos. (Note, please make sure you review the FERPA statement section if you plan to have your page open for video posting and comments).

Step Nine – Share your videos. You can share the link via e-mail, Twitter, Facebook, LinkedIn, IM, etc. You can also embed the video in a blog post so that people can view it without coming to YouTube.

Step Ten – Check your analytics. Since YouTube is part of Google, it offers YouTube Analytics much like Google Analytics for web sites. Become familiar with your YouTube Analytics. Dig around. Review your activity and views to determine which of your videos are the most and least popular. Determine where people are finding your videos, how long they’re watching, which states or countries they’re watching from and more. This data will help you capitalize on what’s working and re-work what has proven less effective.

 

YouTube Glossary

Avatar – A term used to mean profile picture.

Bio – A short description used to define who you are on YouTube.

Close Captions (CC) – A text version of the verbal communication taking place in a video. Ideally, the words appear in sync with when they’re being spoken. For UNCG, this is required for all ‘official’ accounts.

Keywords – Words that help identify the topic of the video or channel and help search engines determine the content of the video or channel.

SEO – Search Engine Optimization – This refers to the ways you can send cues to search engines, such as Google, about what content is on your page so that Google knows when to send users there. The more cues you are able to give, the more likely your page will rank well in people’s search results.

Tags – After you upload your video, you will see a box where you can fill out tags. Tags are words that relate directly to the topic in your video. Filling these out will help your SEO results.

YouTube Analytics – The data that YouTube captures about how viewers interact with your channel and videos. In the analytics, you will be able to access information such as how people discovered your videos, which of your videos is the most popular and if they watch the entire video or abandon before it’s finished. Analyzing this data will help you to understand your audience members and craft your videos to what they like best.