UNCG Brand Chart


The UNCG Brand Chart is a supplemental resource that provides additional context to the Integrated Marketing and Strategic Communication (IMSC) process and its outcomes. 

The UNCG Brand Chart outlines the university’s three key features (challenging programs, supportive environment, engaged community) and how they relate to each of UNCG’s core audiences. This chart will help shape your “What” messages as you apply the “Why-How-What” Strategy.

Points to consider:

• While “What” messages may comprise a great deal of your content, they should always follow “Why” and “How” messages.

• The phrases in this chart are not intended to be used verbatim. Use them as a funnel or filter to provide context as you develop your “What” messages.

Click the chart below to enlarge.