Value Statement


The UNCG Value Statement is a supplemental resource that provides additional context to the Integrated Marketing and Strategic Communication (IMSC) process and its outcomes.

The following UNCG value statement is an expression that can be used both internally and externally to define, in concise terms, the value UNCG brings to the people we serve. The statement should guide our work as a university and express to all of our audiences (students, faculty, staff, alumni, donors and members of the greater community) the unique opportunities inherent to the UNCG environment and experience. Use the value statement to inform the tone of your marketing communication, particularly when identifying and expressing your WHY messaging.

“UNCG stands apart from other universities by defining excellence not only by the people we attract, but by the difference they make. With a conviction to empower all, we have created a unique environment of collaboration and inclusiveness that fuels curiosity and passion for everyone connected to UNCG. At our university, what matters beyond what is taught is how the lessons learned are carried forward.”