CASE III Conference Presentations for UNCG University Relations

Building a Better "We": Behind the Creative Strategy of Integrated Marketing at UNCG
Tracks: MC

Without a centralized effort, both the approach to and results of building the brand can be fragmented. UNCG will overview its Integrated Marketing and Strategic Communication (IMSC) initiative that was led by a 37-member committee. Presenters will share the university positioning, creative concepts, brand standards and awareness strategy, and launch plan that were implemented over a three-year period. Takeaways include how to set integrated goals associated with measurable outcomes and how to develop proper launch tools to enable brand adoption.

Debbie Schallock - Director of Marketing and Lyda A. Carpen - Creative Services Director

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Successful Social Media On A Shoestring (PDF)

Successful Social Media on a Shoestring
Tracks: MC, IS

Almost everyone agrees: Social media is important. But in today's climate of budget constraints and overworked staffs, it can be overwhelming to add yet another task to overfull plates. UNCG will share how their institution bootstrapped a successful social media strategy using existing resources and powered by grassroots enthusiasm. The presentation will cover of the most popular social media platforms, how to get buy-in from key administrators, and branding social media properties. They'll even divulge a few missteps along the way so you can learn from their experiences.

Lanita Withers Goins - Staff Writer, L. Danielle Baldwin - Web Manager, Debbie Schallock - Director of Marketing

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UNCG University Relations CASE III Conference Presenters

L. Danielle Baldwin

Lyda A. Carpen

Lanita W. Goins

Debbie Schallock