UNCG is winning awards for its use of social media.
The University Relations department received an Award of Excellence for use of social media in its integrated marketing and strategic communication (IMSC) campaign from the Council for the Advancement and Support of Education (CASE). The honor was presented at the CASE III District Conference.
The CASE award recognized UNCG’s incorporation of social media into its marketing campaign, which was launched a year ago. The entry was titled “Building a Better ‘We’: Behind the Social Media Strategy of Integrated Marketing at UNCG.”
At the local level, the UNCG campaign also received a Gold ADDY award from the American Advertising Federation’s Triad chapter. The Gold ADDY recognizes the highest level of creative excellence and is judged to be superior to all other entries in the category. UNCG’s entry is recognized as GOLD at the local level and will automatically be submitted to the regional competition.
“A year ago, UNCG’s integrated marketing and strategic communication plan was launched,” said Helen Dennison Hebert, associate vice chancellor for University Relations. “Since then the University Relations team has worked tirelessly on incorporating the campaign messaging into all of our work. It’s a thrill to have our social media engagements on IMSC recognized by peers in the advertising and higher education communities.”
UNCG’s integrated marketing and strategic communications campaign was planned for three years and involved a 37-member committee of faculty, staff, alumni and community representatives. Authorized by Chancellor Linda P. Brady, the committee developed a marketing and communication plan to enhance UNCG’s brand as an institution of higher education. Social media has been a key engagement component of the effort, particularly for students.