University Relations received a 2013 Communicator Award from The International Academy of Visual Arts for the Integrated Marketing & Strategic Communications (IMSC) Brandguide micro-site. The brand guide won at the “award of distinction” level in the category of Online Advertising and Marketing. Others receiving this award of distinction in the category included national brands United Healthcare, Texas Tech University System and Mercedes-Benz USA .
Additionally, University Libraries received an award for a piece using this Brandguide and our university’s DSBA positioning. ALADN, the Academic Library Advancement and Development Network, gave the Friends of the UNCG Libraries brochure an Award of Excellence at its recent meeting, in the category of Best ‘Friends of the Libraries’ materials. Barry Miller (University Libraries) created the copy; Mark Unrue (University Relations) created the layout.
UNCG Athletics recently received a communications award as well. The department won the Gold Medal for the Season Ticket Sales Campaign in the Best of Awards program by the National Association of Collegiate Marketing Administrators for Group II schools. The 2012-13 UNCG men’s basketball season ticket sales campaign was highlighted by the “Choose UNCG Basketball” slogan, which coincided with the presidential election campaign. The campaign centered around community appearances and grassroots marketing, including speaking engagements, campus candy drops and appearances at community events.