UNCG Community of Content Creators

Take our two-question #DSBA awards survey!

Posted on Tuesday, April 22nd, 2014 by Breon Williams under DSBA, General.

Did you attend the DSBA Awards ceremony on March 28th? What did you love? What would you like to see at future ceremonies? Help the C3 Awards Team make our next awards presentation even better by completing a simple two-question survey. Share your favorite highlight from the ceremony and one thing you would like to see next year.

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Monday Mashup: WordPress, Google+ and much more

Posted on Monday, April 21st, 2014 by Breon Williams under Resources. Tags: , , ,

The #MondayMashup is a short list of helpful resources, tips, tutorials, articles and information collected and curated by the C3 Steering Committee shared on the C3 Group blog for the benefit of the group at large. If you think you have a cool group related link that you would like for us to share, send an email to C3Group@uncg.edu with the subject “Monday Mashup.”  We will take a look at your submission and if we feel it benefits the group, we will share it on a future Monday Mashup post.


Top 10 Unknown WordPress Functions
So you’re “wired in” working on a WordPress project and you need a function to do something amazing. Chances are that amazing function already exists in the WordPress core.

How good is your CSS vocabulary?
A simple and effective way to learn the names of all the parts of #CSS rulesets. Quite #useful.

The most important new features that can be found in WordPress 3.9
There is a new and improved update to the WordPress core available. This update includes great new features and other important updates.  Check out this infographic about what has changed, what is new and what you need to know.

YouTube Audio Library – Free background music for videos

Google Advanced Image Search – For tracking down free images

Social Media for Colleges – This blog is a compilation of best practices and unique ideas institutions of higher education are utilizing to connect with their audiences.

Statigram –  This site allows you to view analytic data for your instagram account allowing you to understand your audiences’ behavior and identify best times to post.

Goo.gl – Google’s version of a link shortening service that allows you to track data about your posts.

Ink – This site provides you templates and the ability to develop responsive html emails.

Twitter Cards – Using Twitter Cards is a great way to enhance your tweets and make your messages more attractive to your audience.

20 Useful Plugins for those who use WordPress

Ban.jo – The Live Internet (founded by UNCG alumn, social media aggreator so you can just in one location for everything that’s trending on all of social media)

Know your, and the students, rights under FERPA when using social media
Prevent Content Theft on your website

The Complete A to Z Guide to Personal Branding [Infographic]

Google Analytics Solution Gallery:  gives you options for pre-designed dashboards, reports and shortcuts, ready to go. All you have to do is import them and assign the URL to them that you wish to review.

WordPress Code Poet – a GREAT WordPress resource site that offers WP developer profiles and interviews, in depth how to’s and great advanced information on the WP community.

22 free WordPress themes from 2013 – 22 Beautiful Free WordPress Themes From 2013

Google Analytics Training and Certification – Google Analytics provides many educational resources. Whether you’re new to analytics or an experienced user you’ll find videos and articles to help you get the most out of Google Analytics.

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A Message from IT: Pingbacks and keeping your WordPress site safe

Posted on Monday, March 17th, 2014 by Breon Williams under Plugins, Security, WordPress, WordPress Security. Tags: , , , , ,
It has come to our attention that attackers are misusing a standard WordPress feature called pingbacks to perform Distributed Denial of Service (DDOS) attacks. More than 162,000 WordPress sites (including some WordPress sites on campus) have been identified as participants in the most recent attack. Since this technique abuses standard WordPress functionality, your site does not have to be hacked or compromised to participate.
There is not yet a WordPress update that addresses this issue, but additional site configuration can limit the effectiveness of this technique. We recommend that all WordPress administrators make the following changes:


In accordance with the service level agreement for LAMP web sites, ITS may elect to take corrective steps when an application poses a risk to the integrity of the hosting environment. Taking the above steps will help make sure your WordPress site is not used significantly in these attacks and help safeguard the LAMP environment.

It has come to our attention that attackers are misusing a standard WordPress feature called pingbacks to perform Distributed Denial of Service (DDOS) attacks. More than 162,000 WordPress sites (including some WordPress sites on campus) have been identified as participants in the most recent attack. Since this technique abuses standard WordPress functionality, your site does not have to be hacked or compromised to participate.
To address this issue in the WordPress Multisite environment, on Friday morning, March 21st, we will install the Disable XML-RPC Pingback plugin which disables pingback functionality. If you use pingbacks, you may re-enable this functionality by logging into your WordPress Dashboard, clicking Plugins, and then clicking the Deactivate link beneath Disable XML-RPC Pingback.
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Update to iOS, OS 7: How to close apps

Posted on Tuesday, March 11th, 2014 by Kevin Shoffner under Apple, iOS, Mobile. Tags: , , ,

A while back there was an article about how to close iPad apps to help the performance of your device.  With the new iOS 7update, this process is even simplier.

When you hold down the power button just for a second or so you will see lots of small and large icons of the apps open on your device.  Instead of holding to close the small icons, just swipe up on the large icons and the app with close on your device until you are ready to use again.

Below is a screenshot of the new screen.


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Developing our brand.

Posted on Friday, February 28th, 2014 by Kevin Shoffner under DSBA, Integrated Marketing and Strategic Communication, Marketing.

I want to start off this post by saying how much I personally love the “Do Something Bigger Altogether” campaign. Maybe it is my innate desire to have clearly articulated guidelines for implementation that resonates well with me. In my role as the Assistant Director for Intramural & Club Sports, I spend a good portion of my day teaching others how to enforce and follow rules. It could be the creative use of photography. Photography is a personal hobby of mine. After thinking about it a bit more, it is just the simplicity and complexity of the branding that has sparked a creative passion inside of me.

I have worked in the Department of Campus Recreation for five years. During this time, I have been disappointed with the lack of a true brand identity for our department. It is evident when speaking with students who are unfamiliar with the programs and services we offer. It is frustrating when speaking with fellow faculty and staff who think we are just part of Intercollegiate Athletics. Our department does not have dedicated marketing staff so our efforts have always been a hodgepodge of efforts. It should not be surprising that the UNCG community does not really know who we are. Fortunately for us, the IMSC’s DSBA campaign came along.

For the past several years, Campus Rec has put together a single, comprehensive piece of print material (a calendar or brochure) to highlight our programs and services. It takes time to put the document together and planning for the upcoming year traditionally starts halfway through the spring semester. Our department was gearing up to plan for the 2012-13 calendar right around the time the DSBA campaign was introduced to campus. At first, I did not understand what the DSBA campaign entailed. The presentation was engaging and it started me thinking of ways Campus Rec could get on board. The department calendar ended up becoming our starting point.

During a staff meeting, we were asked to come up with ideas on how to incorporate everything our department does into a single sentence. Sounds simple enough right? Considering our department is comprised of six distinct program areas that focus on various way of improving student life and healthy lifestyles, we should knock this out in just a few minutes. During my brainstorming for this, I kept stalling out. Finally, I figured it would just be easier to make a mock-up of a calendar cover. Utilizing the Brand Guide web site, I started to piece together something I could share with the rest of the staff. First, I searched for a photo with a unique lighting element that would look good as a black and white image. Once I had that, I added the DSBA pennant. Next, I put the title and year text to the document. This was going quickly and I was pleased. Finally it was time to come up with the “headline statement” that represented our department.

Not fully understanding the DSBA campaign, I did not realize that this sentence would become our “Why” statement. The sample pieces from the Brand Guide web site helped me better understand what the headline statements should be. With a little more direction and realizing that a calendar was something people used to look for things, why not start off our headline with “I found a place.” This statement worked well because right off the bat, it creates a personal connection with the reader. Now all I was left with was developing short phrases that clearly articulated how individuals can connect with the various programs. (Outdoor Adventures = Explore Farther, Team QUEST = Reflect Deeper, Fitness = Grow Stronger, Intramural Sports = Play Harder, Club Sports = Accomplish More, Informal Recreation = Enjoy Life). There it was, our why statement. “I found a place where I can reflect deeper, play harder, grow stronger, explore farther, accomplish more & enjoy life.”

For the most part this is how the headline read on my first draft. The language was slightly different, but the staff really liked how the headline read and decided that this would be the calendar cover. Success! A day or two later, Mike, our Outdoor Adventures Program Director, sent me a picture he thought would work a bit better for the calendar, and he was right. Calendar-Cover-12-13Ok, so what is next? Little did I realize, that we had stumbled onto something with a lot of potential. To ensure that I had followed the Brand Guide correctly, I shared the calendar cover design with the University Relations staff through the brandaid@uncg.edu email account. The response was encouraging and it helped spark some additional ideas. Our department decided to explore additional ways to get the calendar cover in front of the campus. One not so subtle way was to put a 36-foot-long banner on the outside of the Student Recreation Center. (See image of the banner below). The banner is still displayed today. We also put the “I found a place” statement of plastic giveaway cups and included some of the elements of the headline on various staff and participant shirts. These items accounted for the majority of our branding efforts for the first few months of the 2012-13 school year.

Patron Shirt 12-13
Facility Banner
Giveaway Item
IM Champ Shirt 12-13

During the spring 2013 semester, I started to get nervous that our message was becoming stale. I was worried we would need to develop additional “Why” statements. Our current statement worked so well, that I did not want a new one that was lackluster. After considering the options, it actually made sense to deconstruct the full headline and use the segmented statements to promote the individual programs. (See examples of DSBA posters below) The ability to highlight smaller segments of our programs and services also significantly expanded the amount of materials we could develop to further promote “I found a place.”

Intramural Sports
The Edge – OA
Trips – OA

Moving into 2013-14, I was excited to refresh the “I found a place” statement. We updated our calendar cover with a striking photo of a female participant exercising. The cover photo choice was actually a bit challenging because we had another photo of a climbing wall member that really fit the headline well. The patron t-shirt for this year does an excellent job of promoting all program areas as well as the headline. Around the office, we were very excited with the shirt, but it was not until our student staff started asking when they could purchase the shirt, that we knew how strong of a design we had. For the foreseeable future, we can continue to produce t-shirts and calendars to promote our headline and our department, but I did not feel that was enough.

Patron Shirt 13-14
Calendar Cover 13-14

Who doesn’t love watching TED Talks? These brief yet inspiring videos can serve as great motivational tools. The presenters always find a way to take a complex concept and make it sound simple. Why do I bring up TED Talks? Have you ever heard of Simon Sinek? Simon speaks about leadership and embraces a “Lead with why” model for motivating individuals. If you have not seen his presentation, I highly recommend you view it. To simply explain, Simon suggests that if you first explain why you do what you do, you are more likely to make a connection with the audience. After watching his presentation more times than I care to admit, it dawned on me that our department needed our own lead with why presentation. This presentation could become our elevator speech, our stump speech, our statement of why we exist. I wish I could say that our presentation was finished and polished and ready for the next TEDx event in Greensboro, but we are not quite there yet.

So there you have it. What started off with the need to design a calendar cover has turned into the driving force for creating a brand identity for our department. This whole process has evolved organically over the past several years. We would not be on the path we are on without the help of the staff from University Relations (you all know who you are). For those of you who have stuck it out and read up to this point, what is the take away? Well I hope you can see that you do not necessarily need to have a grand marketing plan or dedicated marketing staff to develop a brand identity for your office, department or program. Utilize the tools provided on the brandguide.uncg.edu web site and just start with one marketing piece. For our marketing, I am not sure what new avenues we will use to promote our brand or when we may look to adjust the messaging, but I appreciate knowing that the new opportunities are out there.

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Event canceled: Hootsuite Lunch & Learn

Posted on Friday, February 14th, 2014 by Breon Williams under General.



While all of North Carolina deals with the snowpocalypse/Snowmageddon, we have had to cancel this Friday’s Lunch & Learn on Hootsuite.  But never fear, we are in the process of rescheduling this event for another day in February. In the meantime, enjoy the snow cream and snowmen and a few links on Hootsuite.  Be safe Spartans! Find out more about Hootsuite!

Using Social Media to Promote Awareness for a Good Cause

Hootsuite Extensions for Firefox, Chrome and other platforms

Social Media Strategy Guide, Pt. 4: Use Analytics to Track Progress

How-to Manage Multiple Social Media Accounts

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Canceled Event: Google Analytics Hangout

Posted on Thursday, January 30th, 2014 by Breon Williams under Analytics Reporting and Monitoring, C3 Events, Google Analytics, Lunch & Learn. Tags: , , , , ,

Due to our lovely North Carolina snow, we are canceling the Google Hangout on Analytics.  We will reschedule this hangout for another date soon.

If you have requested access to Google Analytics and have not received a confirmation confirming your access, don’t worry.  Access to analytics using a custom view for your department, unit, etc.; will be supplied to everyone one using a university  ID a few days prior to the analytics hangout.

If you have not signed up for access to campus analytics and a custom view, you can do so by filling out this form, the UNCG Google Analytics Reporting Sign-up Form.

In the meantime, here are some great resources for Analytics:

Analytics:  what is a “view?”

The Google Analytics homepage

How to Use Google Analytics:  A Beginner’s Guide



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Announcing the 2014 DSBA Awards judging panel

Posted on Wednesday, January 22nd, 2014 by Breon Williams under C3 Events, DSBA, General. Tags: , ,

Logo for UNCG DSBA Awards

We are delighted to announce the 2014 DSBA Awards judging panel:


Troy Tyner, Partner/Creative Director, Mitre Agency

Cheminne Taylor-Smith, Senior VP of Brand Marketing, Tobi Fairley and Associates

Scott Williams, President and Co-founder, Emisare, Inc.

Mike Fox, President, The Mullingar Group

Kevin Spencer, Senior Marketing Communications Manager, VF Corporation

Mary Best ’84, ’89 MA, Editor in Chief, Sleep Savvy magazine

Chelsea Boccardo ‘13, Human Resources Representative, Volvo Financial Services

Katie Marshall ‘11, Communication Specialist, Volvo Financial Services

Patricia Fairfield-Artman, Ph.D., Senior Lecturer – Department of Communication Studies, UNCG


Don’t forget to put the DSBA Awards Ceremony on your calendars for March 28, 2-4 p.m. and come out to celebrate and share!

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January Lunch & Learn: B&W Photography — Making the Shoot Successful

Posted on Thursday, January 16th, 2014 by Breon Williams under C3 Events, Lunch & Learn. Tags: , , , , , , ,

Now that the holiday break is over, the C3 Group Lunch & Learn series is ready to kick off the new year with one of our most requested workshops: B&W Photography – Making the Shoot Successful.

University Relations photographers Chris English and David Wilson will share their process and provide helpful tips for creating documentary-style photos that meet university standards and help you express the genuine, down-to-earth UNCG that resonates with our key audiences.

Because one of the keys to a great shot is brainstorming, Chris and David encourage you to bring your future photo assignments to the workshop for an open discussion about what it would take to make your B&W shoot successful.

Bring a bag lunch and also enjoy a few refreshments provided by our C3 committee. Lunch & Learns are not only a wonderful learning opportunity; they are a great way to network and get to know other content creators as well.

Join us:
Friday, Jan. 17
11 a.m. – 12:30 p.m.
Joyner Lounge, EUC

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December Lunch & Learn: Search Engine Optimization: Tips, Tools and Resources

Posted on Wednesday, December 4th, 2013 by Kevin Shoffner under SEO. Tags: , , ,

We had such a great turnout for the November Lunch & Learn event. We hope you walked away with some useful information and ideas on content curation and the WordPress tools to help you along the way. We posted last month’s presentation slides at the bottom of the blog post on content creation, but you can download them right here as well. We have another great presentation in store for you this month as well.

Our December presentation focuses on search engine optimization, (SEO) and provides a great starting point for those out there that want to know more about SEO and how build content that will increase your site’s ranking in search engines like Google, Yahoo and Bing. Maryellen Kammer, a Business & Technology Applications Specialist in UNCG’s IT department and Kevin Shoffner, Web Director in the Bryan School, are graciously giving us some of their time and will be presenting during this event.

There will be a few refreshments and our Lunch & Learns are a GREAT way to network and get to know other content creators.  Bring all of your SEO related questions and get the answers from some of the great C3 group members.  If you are already optimizing your sites for SEO, then come and hang out and network.  You never know, you may even learn a little more!  We look forward to seeing you at the lunch and learn!

Lunch & Learn: Search Engine Optimization: Tips, Tools and Resources
Friday, December 6, 2013
11am – 12:45pm
Dogwood Room, EUC

We also have an awesome C3 Group newsletter. If you would like to receive this newsletter, let us know by subscribing!

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