UNCG Campus Weekly

Campus Weekly is published each Wednesday when classes are in session. In the summer, it is published biweekly.

At Bryan School, students’ real-world experience in brand management

MBA students Michael Carlone, Alexis Mariani and Christopher Mannie presented a brand awareness strategic plan to the CEO and board of directors of Triad Adult and Pediatric Medicine (TAPM) on Friday, Nov. 18.

The project was part of a brand management class taught by Dr. Merlyn Griffiths. Griffiths is currently working with TAPM on developing an internship program for graduate students.

“The depth of research and innovation demonstrated by the MBA students was stellar,” said TAPM CEO Michelle Lewis. “The recommendations were clear and concise, and gave our organization the framework needed to begin our two-year strategic marketing plan.”